Spring Lookbook 2013

Thursday, October 4, 2012

The Mom project

I am currently working with a client who asked me to give her look an update.  This client is a busy mother of three who gravitates toward shopping the sale racks at TJ Maxx and Marshalls.  She also tends to buy many, many things.  Going more for quantity than quality.  I assessed her wardrobe and suggested she make a shift from from buying "in bulk" to buying less items that are beautiful and high quality.  This is the French approach, buy less quantity, more quality. We took this idea and ran with it in her wardrobe.  We took out the items that were low-quality and just sitting there gathering dust and I helped her select a more elegant version of the look she wears.  My client is a working mom who works in an industry where presentation is important.  She is also a mom that walks her children to school in the morning and exercises.  My client also has a standing date night with her husband and wanted to look more glamorous.  My clients budget is moderate and I created a Lookbook for her that incorporated these areas: 

                            Throw and Go Casual
                            Sweat in Style 
                            Dress to impress
                            Date Night Glam

Here is an idea of my clients go to look that she is trying to update:


Jean


Here is a glimpse of some of the Lookbook pages for my client(click on the link:):



Stephmodo



Jean

jean




Work


jean


I added this section to finish off the look because these are all affordable and items that make a mom look instantly more hip.



Things to make you instantly look cooler

Instantly more hip mom

Finally, here is a peek at the items that I told her to start stashing cash: Investment pieces to build her wardrobe on.  These investment pieces are classic, timeless, gorgeous.

Fall lookbook investment pieces

Investment Pieces

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